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As a trained chef and 12-year veteran writer for the San Francisco Chronicle’s food section, Principal Amanda Gold knows firsthand the power of a good story, and is uniquely positioned to help companies with everything from product development to media strategy. Amanda works with senior executives to develop high-level strategy and problem-solve, while also helping teams execute their creative plans.

During her time at The Chronicle, she was a main recipe developer, and wrote extensively on subjects ranging from new products and cookbooks to food and health trends, restaurant news and the general Bay Area culinary scene through profiles and feature stories. Her most recent column, Cook Your Week, provided mealtime solutions for people short on time, including both her own recipes, and reviews of on-demand and meal delivery services.

Most recently, Amanda has focused on the exciting advances in the food tech industry, from smart kitchen devices to innovations in the agricultural and restaurant worlds. She uses her extensive culinary knowledge to not only bridge the gap between these more corporate, tech-minded companies and a consumer base that is passionate about food, but position organizations to attract the media as well.

Services

Strategy & Development

We identify problems and growth opportunities, using awareness of culinary audiences and the food industry to best solve strategic issues large and small.

Targeted Media Strategy

Collaborating with communications teams, we help find and finesse story ideas while targeting appropriate outlets, editing pitches and advising on media relations.

Writing & Content

We help position companies and products through written content, web copy and/or marketing materials, helping maximize brand awareness.

Recipe Development

We develop on-trend recipes and food-focused campaigns that appeal to the masses. We also work with R&D teams to develop new product lines or use existing products in new ways.

Training & Workshops

Amanda’s half-day storytelling workshop helps companies develop, pitch and tell their brand stories. Contact for information on how to book.

Product Testing

We “test drive” new products – whether smart kitchen devices, CPGs or new flavor concepts – and provide comprehensive feedback before companies introduce them to consumers and the media.